Firms Snapshot

Tests·

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Revenue Over Time

£m

Annual revenue by firm (£m)

Apex Capital

NovaTech

GreenGrid Energy

Vertex Retail

2023 Profit by Firm

£m

Profit = 2023 Revenue × 2023 Profit Margin

2023 Cost Breakdown

£m

Operating, Marketing, and Technology spend by firm (£m)

Operating

Marketing

Technology

Investment Spend Over Time

£m

Annual investment spend by firm (£m)

Apex Capital

NovaTech

GreenGrid Energy

Vertex Retail

Units Sold Over Time

Annual unit volume by firm (millions)

Apex Capital

NovaTech

GreenGrid Energy

Vertex Retail

Average Price per Unit Over Time

Annual average price per unit by firm (£)

Apex Capital

NovaTech

GreenGrid Energy

Vertex Retail

Table 1 — Revenue

£m

Year	Apex	NovaTech	GreenGrid	Vertex
2020	420	300	250	380
2021	460	395	300	440
2022	490	470	275	420
2023	615	580	335	470

Table 2 — Profit Margin

Profit as a % of revenue. Profit = Revenue × this margin.

Year	Apex	NovaTech	GreenGrid	Vertex
2020	20	15	12	10
2021	19	16	13	9.8
2022	19.5	17	14.5	9.5
2023	19.2	18	15	9.8

Table 3 — 2023 Cost Breakdown

£m

Firm	Operating	Marketing	Technology
Apex Capital	350	70	45
NovaTech	310	110	90
GreenGrid Energy	240	55	40
Vertex Retail	320	60	25

Firm	2020	2023
Apex Capital	28	30
NovaTech	20	26
GreenGrid Energy	18	19
Vertex Retail	34	25

Table 5 — Employees

Firm	2020	2023
Apex Capital	2,000	2,450
NovaTech	1,500	2,300
GreenGrid Energy	1,200	1,600
Vertex Retail	3,000	3,250

Table 6 — 2023 Regional Revenue Split

Each row sums to 100% — how that firm's 2023 revenue splits across regions.

Firm	UK	Europe	US	Asia
Apex Capital	35	25	30	10
NovaTech	20	30	35	15
GreenGrid Energy	40	35	15	10
Vertex Retail	50	30	15	5

Table 7 — Investment Spend

£m

Year	Apex	NovaTech	GreenGrid	Vertex
2020	60	80	90	50
2021	80	85	130	60
2022	70	130	140	55
2023	90	180	175	65

Table 8 — Units Sold

millions

Year	Apex	NovaTech	GreenGrid	Vertex
2020	21	15	18	40
2021	18	20	15	46
2022	25	22	19	43
2023	26	28	22	48

Table 9 — Average Price per Unit

Year	Apex	NovaTech	GreenGrid	Vertex
2020	20	20	14	9.5
2021	19	22	13	10
2022	22	20.9	14.8	9.9
2023	23.7	20.7	15.2	9.8

Question 1 / 15

Comparing the earliest and most recent years shown, one firm's revenue growth rate is closest to exactly twice that of another firm's. Identify the pair.

Progress

Firms Snapshot

Revenue Over Time

2023 Profit by Firm

2023 Cost Breakdown

2023 Market Share

Investment Spend Over Time

Units Sold Over Time

Average Price per Unit Over Time

Table 1 — Revenue

Table 2 — Profit Margin

Table 3 — 2023 Cost Breakdown

Table 4 — Market Share

Table 5 — Employees

Table 6 — 2023 Regional Revenue Split

Table 7 — Investment Spend

Table 8 — Units Sold

Table 9 — Average Price per Unit