FinanceFluency
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Amazon

E-commerce giant where the real profit engine is AWS — the world's biggest cloud provider.

Live
Close 2026-08-14 · fetched just now
$262.65
-2.48(-0.94%)

Previous close $265.13

Chart — coming soon

1-month, 3-month, 1-year sparklines land in the next update — along with 52-week high / low stats and YTD performance.

The 30-second take

Amazon is a sum-of-the-parts story in interviews: retail (low margin, huge revenue), AWS (high margin, structural growth), advertising (the hidden margin surprise). Most of the operating profit comes from AWS and ads; retail is the flywheel. Know: AWS growth rate vs Azure/GCP, Prime subs (250M+), and the AI-infra capex build. Andy Jassy's cost-discipline era (2023-onwards) drove the recent re-rating.

Historical reference points

Bankers instinctively contextualise today's level against these moments. Each row shows how far the current level is above / below that reference.

  • 2020 COVID peakSep 2020
    $186.00+41.21%
  • 2022 bottomDec 2022
    $82.00+220.30%
  • 2024 highDec 2024
    $232.00+13.21%

Compare against

Master the whole framework

The live numbers are one leg. Read the lesson for the four things to always know, plus the full interview script.

Discussing Markets — read the lesson →