Amazon
E-commerce giant where the real profit engine is AWS — the world's biggest cloud provider.
Previous close $259.92
52-week high
$284.02
52-week low
$184.42
YTD change
+12.52%
The 30-second take
Amazon is a sum-of-the-parts story in interviews: retail (low margin, huge revenue), AWS (high margin, structural growth), advertising (the hidden margin surprise). Most of the operating profit comes from AWS and ads; retail is the flywheel. Know: AWS growth rate vs Azure/GCP, Prime subs (250M+), and the AI-infra capex build. Andy Jassy's cost-discipline era (2023-onwards) drove the recent re-rating.
Historical reference points
Bankers instinctively contextualise today's level against these moments. Each row shows how far the current level is above / below that reference.
- 2020 COVID peakSep 2020$186.00+37.02%
- 2022 bottomDec 2022$82.00+210.80%
- 2024 highDec 2024$232.00+9.85%
Compare against
Master the whole framework
The live numbers are one leg. Read the lesson for the four things to always know, plus the full interview script.
Discussing Markets — read the lesson →