Alphabet (Google)
Search monopoly + YouTube + Google Cloud + Waymo — facing its first real existential threat from AI.
Previous close $358.99
52-week high
$402.62
52-week low
$144.70
YTD change
+18.16%
The 30-second take
Alphabet is the AI-disruption-risk story. The search business generates ~60% of revenue and is vulnerable to LLM-native alternatives. The upside case is Gemini + Google Cloud capturing AI workload share. In interviews, know: DOJ antitrust case (search monopoly ruling), Google Cloud growth rate (usually mid-20s), and the Apple search-default payment as the key contract at risk. Waymo is the optionality most bankers overlook.
Historical reference points
Bankers instinctively contextualise today's level against these moments. Each row shows how far the current level is above / below that reference.
- 2020 COVID lowMar 2020$52.00+616.29%
- 2022 troughNov 2022$83.00+348.76%
- 2024 peakOct 2024$205.00+81.69%
Compare against
Master the whole framework
The live numbers are one leg. Read the lesson for the four things to always know, plus the full interview script.
Discussing Markets — read the lesson →